Umbrella Company employees contracting as IT pros could find themselves snapped up by a growing number of small businesses if they can offer expertise in marketing, web development or social media, a new survey suggests.

The poll of 500 small business proprietors by Everline, a digital loan company for small firms, found that the top role small businesses wanted to recruit into their current business was a marketing professional. 16% placed this role first, while 12% placed a web developer in the number one spot and 7% put a social media expert there.

Less than one in five of the respondents (18%) considered traditional roles such as an accountant, sales director or secretary to be their primary recruitment priority; however, the biggest proportion by far (46%) said that they were not looking to hire any role at present.

Everline’s managing director, Russell Gould, welcomed the growing recognition amongst small businesses that they could achieve a significant boost and improve their competitive advantage by recruiting digital experts.

He continued: “In the digital age, small business simply can’t afford not to invest in this space. The fact that so many small business owners aren’t making hires could suggest some nervousness over adding to their permanent headcount, so it’s worth considering temporary or freelance support. Accessing flexible finance quickly can help businesses to invest in this type of business expertise and ensure that they don’t lose out on the opportunity that the online revolution presents.”

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