Umbrella companies may well find their IT contracting specialists seeking placements in the restaurant industry after one expert called for it to embrace new mobile technology.

Andris Bezins, who is Chief Marketing Officer at Livebookings, Europe’s largest online reservations service for the restaurant industry, urged restaurateurs to make use of mobile technology in order to maximise their business potential.  In today’s 24-7 world, consumers increasingly want access to services at all times, and Mr Bezins believes that it’s now essential for restaurateurs to take this fully on board, shifting their business model in line with changes in customer wishes and behaviour so that the best quality user experience can be delivered.

He went on to explain that his company’s index study reveals that mobile technology is driving a major expansion in online reservations throughout many European markets today.  Mr Bezins believes that this is largely attributable to the burgeoning popularity of smartphones across Europe, which in turn has “fuelled the growth of mobile reservations.”

In response to the trend, Livebookings has recently launched a new mobile platform known as “Pocket Diner”, which is designed to help restaurants to maximise all booking channels.  Mobile technology can help drive profitability and footfall, Bezins insists, complementing a restaurant’s existing online presence.  Pocket Diner “creates a mobile-optimised version that’s suitable for devices like the iPhone and BlackBerry,” he added.

PAYE umbrella contractors with experience in mobile technology could shortly find themselves much in demand in a new corner of the IT skills market – the restaurant business.

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