The global cloud computing market is set to grow by 18.5% in 2013, rising from last year’s $111 billion (£74 billion) to $131 billion (£87 billion).

This is one of the key findings of a new report by the global IT research firm Gartner, which also forecasts that cloud spending will reach a total of $677 billion (£450 billion) over the next three years, almost half of which will consist of advertising.

North America and Western Europe will remain the largest markets for cloud computing, accounting for 59% and 24% of cloud spending respectively. Spending in smaller markets such as the Asia/Pacific region, Latin America and Eastern Europe is also predicted to rise sharply.

Service offerings from cloud computing suppliers will continue to mature, Gartner forecasts, and will lead to more mainstream adoption. The company’s research director, Ed Anderson, said: “The continued growth of the cloud services market will result from the adoption of cloud services for production systems and workloads, in addition to the development and testing scenarios that have led as the most prominent use case for public cloud services to date. Evidence of this growth is found in the increasing demand for cloud services from end-user organisations, met by an increased supply of cloud services from suppliers.”

Cloud systems infrastructure (Infrastructure as a Service or IaaS) emerges as the fastest growing segment of the cloud computing market.

While not mentioned directly in the study, an obvious implication of the findings for jobbing Umbrella Company Employees in the UK is to look to the cloud: skills in this field are going to be heavily in demand.

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