Flexible workers with digital skills are currently experiencing unprecedented demand for their services from firms aiming to develop and optimise their online presence via social media and web content, the latest London Recruitment Index shows.

Venn Group’s monthly report on job vacancies reveals a 6% drop in available work in April despite the growing demand for digital contractors and freelancers; however, this fall was largely due to market uncertainty prior to the general election.

The NHS helped vacancy numbers to rise by 2% in the public sector as trusts focused on recruiting procurement consultants, financial accountants and contractor managers on a temporary basis to analyse and streamline systems with a view to long-term cost savings.

Venn Group associate director, Jodie Finn said: “Contract vacancy numbers remained strong within the NHS as London trusts brought on board expert talent in an effort to drive efficiencies in line with the Government’s NHS Five Year Forward View.”

“Consequently, we are currently experiencing a shortage of informatics specialists to implement systems to manage, analyse and integrate the vast amount of data the health service holds.”

The private sector is also driving demand for digital talent, with many businesses now investing in the flexible workforce to improve their online operations. Digital content developers and online content editors are both benefiting from the growth, with experienced front end developers earning more than £630 a day.

According to Ms Finn, organisations are set to continue to invest in future growth and productivity for the foreseeable future, which will increase the number of vacancies for talented contractors.

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